Work experience

2022- Present

Booking.com - Product designer ||
I work on the App Home Screen team, where I focus on creating and optimizing personalized content that helps users pick up where they left off and engage more deeply with the platform. I lead the design strategy for the home experience, conduct user testing sessions, and run collaborative workshops to uncover user needs and map pain points.

My role involves close collaboration with product, data, and engineering teams to craft data-informed, meaningful experiences that support both user needs and business goals. I approach design through a problem-solving mindset, using a mix of quantitative and qualitative insights to shape the user journey. 

I also collaborate horizontally across teams to ensure consistency and alignment across the app ecosystem.


Business Impact:
€25M in ABU (277% above H1 goal)
120 TBU (250% above H1 goal)

 

2021 - 2022

Vimeo - Senior Product Designer
Vimeo, Inc. is video hosting, sharing, creating platform. 

As part of my role, I focus on a mobile-native video creation tool for collaboration and knowledge-sharing.

2017 - 2021

Myheritage - Product Designer
MyHeritage is an online genealogy platform.
I worked as a product designer on the mobile native team.
I was responsible for the entire process, from the ideation of features to the research and the UX/UI process.

2016 - 2017

HPE - Interactive Designer

I was working on two main SaaS products - a web app for hpe clients that helps the admins clients to manage their products and internal saas CRM web app for CSM's.

 

2014 - 2016

 

Designit - UX UI Designer

Designit is a Global strategic design firm.
I worked on ux and ui design for websites and apps including banks (Leumi, pepper, Bank Hapoalim), transportation (GM), cellular companies (Cellcom) and more.

2013-2014

Checkpoint - UX UI Designer

CheckPoint is a global leading corporation in network security software.
I worked on internal user interfaces and redesigned it from the core.

2010-2013

Novo Nordisk - Graphic Designer

 

Novo Nordisk (Denmark) is a leading global healthcare/pharma company. 
I worked on managing the company advertising media throughout different platforms (web, print) including: banners, logos, branding products etc.

 

Education

2010 - 2014

Shenkar College of Engeneering & Design - Tel Aviv
Bachelor of design: Visual Communications / Major: Interactive design