2022- Present

Booking.com - Product designer ||
Leading product design for the Booking.com Home experience, shaping personalized experiences that help travelers discover, resume and manage their journeys.

• Led end-to-end product design from product strategy and discovery through delivery and experimentation.

• Identified user opportunities through research, workshops, behavioral insights and usability testing.

• Partnered closely with Product Managers, Engineers and Data Scientists to balance user needs with business goals.

• Designed and optimized personalized Home experiences, helping users seamlessly continue their travel jour ney.

• Collaborated across multiple product teams to ensure a consistent experience across the Booking ecosystem.

2021 - 2022

Vimeo - Senior Product Designer
Designed a mobile-native video creation platform that enabled businesses to create professional video content quickly and easily.

• Owned the end-to-end design process from discovery to launch.

• Worked closely with Product Managers, Engineering and Design leadership to improve the product experience.

• Conducted user research and usability testing to validate design decisions.

• Simplified complex creation workflows to help users produce high-quality video content faster.

2017 - 2021

Myheritage - Product Designer
Owned the product design of the native mobile genealogy app, helping users discover and connect with their family history

• Led the complete design process from strategy and discovery to final implementation.

• Conducted user research, usability testing and behavioral analysis to uncover user needs.

• Partnered closely with Product Managers and Engineers to translate business goals into intuitive product experiences.

• Designed new features and continuously improved the mobile experience through data-driven iterations.

2016 - 2017

HPE- Interactive Designer

• Designed enterprise SaaS products for customer management and internal operations.

• Worked closely with cross-functional teams to improve complex workflows and information architecture.

• Delivered user-centered solutions through research, prototyping and iterative design.

2014 - 2016

Designit - UX UI Designer

• Designed digital products for global organizations across banking, telecom and transportation.

• Collaborated directly with clients to transform business requirements into intuitive digital experiences.

• Created user flows, wireframes, prototypes and high-fidelity interfaces.

2010-2013

Novo Nordisk - Graphic Designer

Novo Nordisk (Denmark) is a leading global healthcare/pharma company. 

I worked on managing the company advertising media throughout different platforms (web, print) including: banners, logos, branding products etc.

2010 - 2014

Shenkar College of Engeneering & Design - Tel Aviv
Bachelor of design: Visual Communications / Major: Interactive design